March 2010 – July 2010
Promotional Photographs from the 1960s
With the introduction of the Douglas DC-8 to its fleet in July of 1960, Japan Air Lines (JAL) became one of the earliest Asian carriers to enter the jet age. The DC-8 had nearly twice the seating capacity of the Douglas DC-7—JAL’s last propliner—and was over one third faster. JAL began jet service to San Francisco in August, trans-polar jet service to London in 1961, and “Silk Road” service to Europe along its Southeast Asia and Middle East route the following year.
With worldwide routes and long-range jets, JAL ushered in new standards of passenger service with the elegant comforts and attention to detail of traditional Japanese hospitality. These included highly attentive flight crews often attired in traditional Japanese kimono serving culinary delights of lobster and caviar with spectacular arrays of specially prepared Japanese cuisine such as sushi. Other amenities included bar service, complimentary Japanese robes (“happi” coats) for relaxing, along with games and activities for children. A spacious lounge decorated with Japanese floral motifs was also available for first class passengers.
JAL quickly earned a reputation for excellence from both customers and competitors, and in 1965, it acquired the Boeing Model 727 for intra-Japan service. The 727, a high-lift wing tri-jet, had a drop-down boarding ramp at the rear. While similar in capacity to the DC-8, it was more versatile because of its ability to use shorter runways. Soon after the addition of the 727, a sky-blue female flight attendant uniform was introduced by JAL. Created by renowned Japanese fashion designer Hanae Mori, it was a major stylistic departure from previous uniforms, and it presented a fresh, new look for the jet age.
Photography is not permitted.
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